Reach the region.
Google Search and Maps, social media, YouTube, billboards, creators, and tourism listings introduce CR 91 to travelers, families, and local residents.
ContactA Destination
Worth Arriving For
Dining, gathering, and Southern hospitality in the heart of Alabama, built on an RV park that already welcomes guests.
Our VisionTimeless Design.
Timeless Design.
True Southern Hospitality.
CR 91 Park Plaza brings rustic elegance and modern comfort together in one welcoming place, where travelers, neighbors, and families can eat well, stay awhile, and come back often.
Explore the Vision25Operating RV sites
7,200Sq ft planned plaza
3,700Ft of road frontage
About $3.7MPhase 1 working budget
Built for Today.
Rooted for Tomorrow.
Conceptual renderingSouthern Hospitality
Restaurant & Dining
A warm, elevated steakhouse designed to become the gathering place for travelers, event guests, and the surrounding community. There is no comparable steakhouse within 60 miles. [verify]
Destination DiningA steakhouse menu with broad regional appeal.
Indoor and OutdoorRustic-modern interiors and inviting covered outdoor seating.
EventsFood and hospitality at the center of community gatherings.
Everyday Essentials
The Market
Travel essentials, local goods, drinks, and snacks in one polished, easy stop, so guests have what they need without leaving the property.
Conceptual rendering
Thoughtful AmenitiesEvery Detail.
Conceptual renderingEvery Detail.
Designed Around You.
From arrival to everyday essentials, CR 91 Park Plaza is designed to make every stay easy, with comfort, convenience, and genuine hospitality close at hand.
Explore Amenities
Planned GlampingGlamping by
Glamping by
the Pond
A quieter way to stay close to nature. Elaine has identified five glamping spots around the pond feature, nestled among the flower beds at the property.
The proposed addition would welcome guests who want an outdoor stay without bringing an RV, alongside the operating RV park and the broader CR 91 destination vision.
Five planned sites
Bathroom facilities are needed before the sites can be developed. Accommodation design and the opening schedule remain to be determined.
Glamping is a future addition. Reservations are not yet available.
Explore the Glamping PhasePhase 2 · Planned Evening ExperienceFantasy Light
Fantasy Light
Show Trails
A little wonder after dark. Elaine's vision turns a woodland trail into an illuminated garden of towering flowers, glowing mushrooms, sparkling trees and unexpected discoveries.
Designed to complement future glamping stays, dining and seasonal events, the light-show concept gives families another reason to linger into the evening.
Explore Phase 2
01
An illuminated garden
Oversized botanical lanterns, sculptural light displays and sparkling woodland scenes.
02
A changing seasonal story
Potential holiday themes, interactive moments and fresh reasons to return.
03
An evening together
A future experience that can connect a trail visit with dinner, markets and an overnight stay.
Part of the Phase 2 experience vision. Trail design, accessibility, electrical infrastructure, installation costs, permits, operating plans and funding remain to be confirmed. No opening date or tickets are available.
Made for MoreGather. Celebrate.
Gather. Celebrate.
Make It Yours.
Food and hospitality sit at the center of the events calendar: seasonal festivals, barbecue and chili cook-offs, car shows, farmers markets, and craft fairs, plus a signature Ride & Dine evening that pairs a short scenic ride with a steak-night dinner.
See the Bigger Vision
Conceptual renderingPlanned Marketing Framework
Building the Audience Before the Doors Open
CR 91 Park Plaza is positioned as one regional destination, not a collection of separate attractions. The planned marketing approach connects awareness, storytelling, reservations, events, and repeat visits under one consistent brand as the project moves forward.
Show what's coming.
Updates on the RV park, the plaza, the restaurant, events, and future attractions give people a reason to follow along.
Turn attention into visits.
The website becomes home base for reservations, tickets, event calendars, vendor applications, restaurant updates, and email and text sign-ups.
Build repeat visits.
Email, text messages, loyalty perks, recurring events, and retargeting turn a first visit into a lasting relationship.
Highest-priority channels
The strongest early paths to discovery, bookings, event traffic, and repeat guests.
- Google Search & Maps
- Email / SMS Database
- RV Travel Directories
- Event Partnerships
- Billboards / Highway Signage
- Farmers / Craft / Food Vendors
- Retargeting
Destination-building channels
Visual storytelling and partner promotion that widen awareness as CR 91 grows.
- TikTok
- YouTube
- Influencers
- Hotels / RV Cross-Referrals
- Tourism Organizations
- Corporate / Group Sales
- Schools / Youth Groups
Let communities bring communities.
Over time, CR 91 will build relationships with groups that bring their own audiences, rather than relying on advertising alone.
RV clubsATV / UTV groupsMotorcycle clubsCar clubsEvent plannersSchoolsChurchesChambersTourism groupsOutdoor organizationsFestivalsConcert promoters
Alabama Tourism Industry Partner ResourcesOne Destination. Many Reasons to Visit.
The full experience is designed to work together. RV guests dine, event visitors shop, families return for each season, and future attractions give everyone a reason to stay longer. Over time, tourism partnerships can carry CR 91's story well beyond the immediate region.
This section describes a planned marketing framework that will be put in place as the project advances. It does not reflect active advertising campaigns or confirmed partnerships.
Construction Readiness
Local construction relationships are taking shape.
Ground-up lenders expect a named contractor, a credible bid, and documented commitment. CR 91 is gathering scope and pricing with two Alabama construction contacts.
Triple B Construction, LLC
Custom homes, major renovations, roofing, and exterior construction across Auburn, Opelika, Lake Martin, and the surrounding region.
View contractor websiteM.J. Brooks & Son Construction, Inc.
Site work and new-construction experience. Bruce W. Brooks is the contractor contact provided by the project sponsor.
Contractor information supplied by Elaine McNallyCurrent status: relationships identified and under discussion. Final scope, licensing and insurance verification, signed bids, schedules, and construction commitments remain pending.
Founder & Owner
Dr. Elaine McNally
CR 91 Park Plaza grows from the operating foundation of Real Nice & Easy RV Park. Dr. McNally, a Doctor of Chiropractic since 1993 and founder of Chiropractic Care Clinic, brings more than 40 years of experience building community-rooted businesses. She personally oversaw the development of the park's 25 RV sites and is now leading its growth into a food, hospitality, and event destination for central Alabama.
Contact
Start a Conversation
For project, partnership, or investment inquiries, reach out to CR 91 Park Plaza directly.
Elaine McNally
Founder & Owner
energizinglife@gmail.com
334-452-9140
Future Experiences
A closer look at what comes next.
These concepts sit beyond the Phase 1 Park Plaza. They are being developed as separate future phases, with their own feasibility, engineering, approvals, budgets and financing.
Explore the complete five-phase roadmap
Phase 03 · Water ParkAI concept renderingWater Park & Adventure
WhiteWater is revising a CR 91-specific preliminary concept around the property limits, attraction placement, parking and retail coordination. Final engineering, installed cost, approvals and financing remain pending.
Explore Phase 3
Phase 04 · CabinsAI concept renderingCabins & Accommodations
An early concept for five to ten cabins or cottages would offer another way to stay, with wooded surroundings, covered porches and shared outdoor gathering spaces.
Explore Phase 4
Phase 05 · AmphitheaterAI concept renderingAmphitheater & Community Events
Elaine's current planning study uses an approximately 250' × 150' amphitheater footprint with a mixed capacity of roughly 2,800–3,000 people. The companion parking concept illustrates approximately 408 spaces.
Explore Phase 5Future-phase imagery and dimensions are preliminary planning studies only and do not represent final site plans, permits, contractor bids or committed financing.